Sarah Willingham, Dragon’s Den star, entrepreneur and owner of the i360, will speak at the launch of the Sussex Tourism Alliance at The Grand Hotel in Brighton on Wednesday, November 19.
The event will bring together more than 500 business leaders, tourism professionals, and public officials to celebrate the official debut of the Alliance, a collaborative organisation supporting Sussex’s £3 billion tourism and hospitality sector.
Ali Kosari, co-founder of the Sussex Tourism Alliance, said: “The launch of the Sussex Tourism Alliance marks a pivotal moment for our region.
“Join our event to connect with peers, forge new partnerships, and be the first to hear about our ambitious plans for 2026 and beyond.”
The Sussex Tourism Alliance aims to champion the visitor economy, strengthen partnerships, and drive sustainable growth across the county.
The evening will feature keynote speakers from the tourism, hospitality and business sectors, a red-carpet arrival, and interviews with industry leaders.
Guests will have the opportunity to network with professionals from across the region’s visitor economy.
The event is being hosted by Peak Performance Events.
The event will run from 6:30 pm to 11:00 pm at The Grand Hotel, Brighton.
