New distributor The PetFellas has added BeLoved and Dog Rocks to its growing portfolio of brands following the signing of a new UK distribution agreement.
The partnership will see The PetFellas supply the BeLoved collection of natural products, including wellness-inspired balms, oils and shampoos as well as Dog Rocks lines to UK retailers.
Petfellas director Gerard O’Mahony said: “This partnership gives retailers access to brands that deliver on product performance and margin. BeLoved fits perfectly with our strategy of representing brands that provide strong sell-through, reliable supply and a clear point of difference in-store.”
BeLoved and Dog Rocks founder Carina Evans added: “We’re thrilled to be partnering with The Petfellas as they establish themselves as a leading name in UK pet wholesaling.
“At BeLoved, we’re dedicated to creating products that are as kind to pets as they are to the planet. The Petfellas share that same commitment to quality, trust and innovation and together we’re excited to bring retailers and pet owners a range that truly stands apart.
“Our partnership reflects a mutual desire to deliver high-quality, trusted and sustainable products to the pet sector, strengthening the presence of British-made, purpose-driven brands in the UK market.”
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