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    Home»Painting & Decorating»Lick launches new Supreme Ultra Flat Matt paint that’s scrub resistant
    Painting & Decorating

    Lick launches new Supreme Ultra Flat Matt paint that’s scrub resistant

    James Anderson, FRSA, CMgr MCMIBy James Anderson, FRSA, CMgr MCMIDecember 19, 2025No Comments5 Mins Read
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    Lick launches new Supreme Ultra Flat Matt paint that’s scrub resistant
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    Livingroom scene with soft orange painted walls
    This ultra flat matt paint from Lick has become our latest obsession – along with chosing what colour to do every room. (Picture: Metro/Lick)

    Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more

    Lick is the leading luxury retailer to shop premium paint whether you have purchased a new property and are renovating the whole house, redecorating a single room in the home, or simply want to spruce up your pad, which is long overdue. 

    There are plenty of colours and finishes to select from already, but Lick has just launched Supreme, their highest performing premium paint with the flattest matt finish on the market.

    Not only is it a matt finish, instead of the popular glossy or satin options, but the Supreme collection has been created using moisture-resistant technology and rated Class 1 Scrub Rating, which means it is extra durable and ideal for damp areas in the home such as kitchen or bathrooms. 

    Tin of Lick paint on a grey background
    You’ll find a plethora of gorgeous colours in Lick’s new Ultra Flat Matt range. (Picture: Metro/Lick/Linkby)

    Supreme is suitable for all rooms, and is a multi-surface paint, which means it can be used on the walls, ceilings, as well as wood work, skirting boards and radiators. 

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    The new range is available in all of Lick’s signature colours, which span over 100 hues, and offer a strong pigment for extra depth, even if it is a flat matt finish. While it has been described as an ultra flat matte finish, it means you will achieve a soft and velvet-like finish to the surfaces this paint is applied to. This finish also hides a sea of imperfections, from bumps in the wall to the window ledge, and makes the room look neat, uniform and sleek.  

    What we also love about the durable and pigmented paint is that it is fuss-free, and one paint can be applied everywhere, instead of needing numerous different paints for wood, metal and walls.  

    Beige/cream bathroom
    Wow! Now THIS is bathroom goals! (Picture: @houseofhamiltons)

    Speaking about Supreme, the Director of Interior Design at Lick, Tash Bradley, shared: ‘Our Supreme paint is the perfect choice for anyone painting multiple surfaces, in any room, but in particular when colour drenching (painting your walls, woodwork, ceiling and even radiators in a single colour) which has become increasingly popular over the last few years.

    ‘We’re also seeing more people wanting to be adventurous with colour in their kitchens and bathrooms, rooms that were typically more minimalist and where we saw lots of brilliant whites, which this paint is perfect for thanks to its resistance to wear and tear and moisture resistant technology.’

    Lick’s formulas are well pigmented, and have been rated Class 1 Scrub Resistance, which we mentioned earlier. But, what does that mean? According to Lick, this is the highest rating under IS0 11998, and means it is durable enough to withstand being cleaned frequently without damaging the colour or causing any fading. In other words, Lick’s paint is suited for busy homes, including those with children and pets. 

    Kitchen with beige/cream walls and blue kitchen cabinets
    Oh now this ‘nautical-inspired’ kitchen is what we can only dream of! (Picture: @elizabethstanhope)

    Lick prides itself on being a sustainable brand, which is also safe to use in the home. The paints have a low odour and trace VOC – in other words it had the lowest impact on indoor air quality and breathability. As part of its eco-conscious ethos, the B Corp-certified company is also the first made-to-order paint company to avoid any waste. 

    A 2.5 litre tin of Supreme paint costs £49, but if you’re unsure you can snap up a sample for just £2 at Lick.

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    James Anderson, FRSA, CMgr MCMI
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    James Anderson, FRSA, CMgr MCMI, is a recognised industry analyst and consumer-protection writer specialising in the UK home-improvement and trades sector. With over two decades of experience in business management, trade standards, and local-service markets, James brings a trusted, evidence-based voice to homeowners and professionals across Sussex and the wider UK. As a Fellow of the Royal Society of Arts, James is committed to promoting best practice, transparency, and fair pricing within the trades industry. His Chartered Manager status reflects his long-standing work advising SMEs, independent tradespeople, and emerging digital platforms on sustainable growth and customer trust. James serves as the Lead Research Editor for Sussex Trades Mag, where he writes in-depth guides, trade comparisons, expert reviews, and consumer advice designed to help both homeowners and trades make confident decisions. He is also a key contributor to MyTradeLinks, offering insight into digital transformation, local trade discovery, and community-driven service platforms. Across all of his work, James focuses on three principles: clarity, accountability, and empowering the local workforce. His articles aim to cut through jargon, expose industry myths, and highlight the standards that genuinely matter when choosing a tradesperson. When he isn’t analysing market trends or writing for Sussex Trades Mag, James mentors small business owners, supports community development projects, and continues his research into how technology can strengthen trust between homeowners and local trades.

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