Amarillo Brick Convention features LEGO, displays and millions of bricks

The Amarillo Brick Convention is coming back to the Amarillo Civic Center on Saturday and Sunday, Jan. 10-11. According to a news release sent by the company, it will be the “ultimate event” for LEGO lovers of all ages, described as one of the largest LEGO events in the United States. Whether you’re a fan of the giant builds, city displays, specialty creations from the “Star Wars” universe or even just the beautiful botanical sets, the event promises to have something for everyone.

Since 2023, the Brick Convention has made charitable contributions valuing more than $65,000. Once again, the event will be supporting Creations for Charity, with a portion of the proceeds going to the all-volunteer nonprofit organization. Creations for Charity is an organization that buys new LEGO sets for underprivileged children around the world during the holidays.

Chris and Angela Moore, owners of the Bricks & Minifigs store at 34th & Georgia in Amarillo, said that they are going to attend the convention but won’t have a booth. Moore said he planned to attend YC3 and AmaCon.

“We are promoting the Brick Convention in our store,” he said.

The Amarillo store is one of the only Bricks & Minifigs locations north of Lubbock in the Texas Panhandle to have LEGO products and bricks that work with the LEGO sets. LEGO owns all their franchises, so the Amarillo owners contracted with LEGO to buy their products and started their own gig. The shop holds birthday parties for kids and their friends, along with other special events and products.

From the archives: Amarillo Bricks & Minifigs to hold grand opening for LEGO fans

5 fun facts about the Brick Convenion

1. The event, covering more than 35,000 square feet, will be made up of 2 million LEGO bricks.

2. More than 13,000 LEGO minifigures will be on display and for sale.

3. The price of the most expensive LEGO set at the event? $10,000. Many attendees come to the event to buy and sell new, custom old, and retired LEGO sets and collectibles from several different vendors. The $10,000 set for sale at the event is the highly coveted and ultra-rare LEGO Star Wars: Cloud City (10123) set from 2003.

4. More than 150 different LEGO creations and masterpieces built by LEGO artists will be displayed at the event.

5. There will be five featured professional LEGO artists at the event, including “Lego Masters” contestants.

Featured attractions at the event

• LEGO retail: Purchase LEGO merchandise, retired LEGO sets, new LEGO rets, hard-to-find LEGO, and goodies from multiple different vendors

• Star Wars zone: Amazing LEGO creations from the Star Wars universe

• Brick pits, with thousands of LEGO bricks to build with

• Meet-and-greets with professional LEGO artists

• A fan zone with epic LEGO creations built by local fan builders

More: ‘Star Wars’ sparks LEGO passion for AC Pin, who dazzles at 2025 Amarillo Brick Convention

Tickets are $15 online or $20 at the door and are available for either Saturday, Jan. 10, or Sunday, Jan. 11. Children ages 2 and younger get in free. Like last year, tickets are expected to sell-out before the event, so purchasing tickets early is highly recommended at www.brickconvention.com/amarillo.

There will be two separate sessions held each day, at 10 a.m.-1 p.m. and 2-5 p.m.

The convention’s schedule for the year next includes stops in New Mexico and Austin, Texas, according to their website.

This article originally appeared on Amarillo Globe-News: Amarillo Brick Convention includes LEGO displays, retired sets, botanicals