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    Home»Plumbing»Victorian Plumbing hails strong performance
    Plumbing

    Victorian Plumbing hails strong performance

    James Anderson, FRSA, CMgr MCMIBy James Anderson, FRSA, CMgr MCMIDecember 5, 2025No Comments2 Mins Read
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    HOME AND DIY RETAIL NEWS

    3 December, 2025 | by Angela Beevers

    Victorian Plumbing has posted a 5% increase in full year revenue to £310 million after order volume grew by 6% to a record 1.1 million orders.

    In the year to 30 September, average order value decreased by 1% overall but rose by 3% year-on-year in the second half of the bathroom retailer’s financial year.

    Adjusted EBITDA climbed by 17% to £31.8 million although adjusted pre-tax profit decreased by 6% to £21.8 million.

    Meanwhile, pre-tax profit rose to £15.1 million from £9 million in the prior year.

    Tiles and flooring was one of the best performing categories with revenue climbing by 42% to £17.6 million following enhancements to the customer proposition. Trade revenue was also up, rising by 10% to £73.8 million.

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    The retailer said customers bought a higher proportion of Victorian Plumbing own brand products during the period, which brought own brand sales to 81% of total revenue.

    Mark Radcliffe, founder and chief executive of Victorian Plumbing, said: “I am proud of the group’s strong performance in 2025, in which we achieved record revenues and continued to deliver on our strategic growth ambitions.

    “We have further strengthened our market share, reinforcing our position as the UK’s number one bathroom retailer, while improving our marketing efficiency alongside our ever increasing brand awareness.

    “Our new state of the art distribution centre enables us to fulfil orders more efficiently and supports our growth ambitions across our trade and tiles and flooring expansion categories.

    “We have continued our strategic investment in the Victorian Plumbing brand and were pleased to soft launch the MFI brand and mfi.co.uk website in July.”

    Victorian Plumbing said it has made a positive start to the current financial year with continued revenue growth across all categories.

    Looking ahead, Radcliffe said: “As a highly cash generative business with a strong balance sheet, we continue to invest for long-term profitable growth and to increase our returns to shareholders.

    “We are confident that Victorian Plumbing’s strategy will continue to deliver long-term value to all stakeholders.”

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    James Anderson, FRSA, CMgr MCMI
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    James Anderson, FRSA, CMgr MCMI, is a recognised industry analyst and consumer-protection writer specialising in the UK home-improvement and trades sector. With over two decades of experience in business management, trade standards, and local-service markets, James brings a trusted, evidence-based voice to homeowners and professionals across Sussex and the wider UK. As a Fellow of the Royal Society of Arts, James is committed to promoting best practice, transparency, and fair pricing within the trades industry. His Chartered Manager status reflects his long-standing work advising SMEs, independent tradespeople, and emerging digital platforms on sustainable growth and customer trust. James serves as the Lead Research Editor for Sussex Trades Mag, where he writes in-depth guides, trade comparisons, expert reviews, and consumer advice designed to help both homeowners and trades make confident decisions. He is also a key contributor to MyTradeLinks, offering insight into digital transformation, local trade discovery, and community-driven service platforms. Across all of his work, James focuses on three principles: clarity, accountability, and empowering the local workforce. His articles aim to cut through jargon, expose industry myths, and highlight the standards that genuinely matter when choosing a tradesperson. When he isn’t analysing market trends or writing for Sussex Trades Mag, James mentors small business owners, supports community development projects, and continues his research into how technology can strengthen trust between homeowners and local trades.

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