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    Victorian Plumbing’s solid results fail to convince the market

    James Anderson, FRSA, CMgr MCMIBy No Comments1 Min Read
    Victorian Plumbing’s solid results fail to convince the market

    Victorian Plumbing’s (VIC) share price barely budged on results day despite a decent set of final numbers, as investors remained unconvinced by the group’s efforts to revive legacy British furniture brand MFI.

    The Lancashire-headquartered company delivered higher revenues as a result of market share gains in its core bathroom business, with order volumes growing by 6 per cent to 1.1mn. It also increased adjusted earnings before interest, tax, depreciation and amortisation by 17 per cent, to reach £32mn. This was driven by revenue growth and “more efficient marketing”. 

    Overall marketing spend as a share of revenue decreased by 140 basis points from last year, driven by a reallocation of spend from online marketing towards brand-specific promotions, such as radio ads, targeted at trade customers. 

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    James Anderson, FRSA, CMgr MCMI, is a recognised industry analyst and consumer-protection writer specialising in the UK home-improvement and trades sector. With over two decades of experience in business management, trade standards, and local-service markets, James brings a trusted, evidence-based voice to homeowners and professionals across Sussex and the wider UK. As a Fellow of the Royal Society of Arts, James is committed to promoting best practice, transparency, and fair pricing within the trades industry. His Chartered Manager status reflects his long-standing work advising SMEs, independent tradespeople, and emerging digital platforms on sustainable growth and customer trust. James serves as the Lead Research Editor for Sussex Trades Mag, where he writes in-depth guides, trade comparisons, expert reviews, and consumer advice designed to help both homeowners and trades make confident decisions. He is also a key contributor to MyTradeLinks, offering insight into digital transformation, local trade discovery, and community-driven service platforms. Across all of his work, James focuses on three principles: clarity, accountability, and empowering the local workforce. His articles aim to cut through jargon, expose industry myths, and highlight the standards that genuinely matter when choosing a tradesperson. When he isn’t analysing market trends or writing for Sussex Trades Mag, James mentors small business owners, supports community development projects, and continues his research into how technology can strengthen trust between homeowners and local trades.

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