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    Home»Flooring»The #1 Flooring Trend To Know, According to Designers
    Flooring

    The #1 Flooring Trend To Know, According to Designers

    James Anderson, FRSA, CMgr MCMIBy James Anderson, FRSA, CMgr MCMINovember 26, 2025No Comments3 Mins Read
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    If it’s time to update your floors, there’s one trend that should definitely be on your radar. The hottest flooring trend designers love right now is white oak floors. The versatile, affordable material is a favorite among designers and homeowners, and it doesn’t appear to be falling out of style anytime soon.

    While some flooring trends are best suited to a certain home design, white oak is a neutral that’s easy to adapt for nearly any home’s style. It takes well to different wood stains, and it’s tough enough to withstand daily traffic from kids and pets.

    Here’s why designers are loving white oak floors.

    What designers say

    “European white oak is the hottest thing on the market,” says Colleen Bennett of CBB Design Firm, noting that people are going the engineered route due to how construction is being built.

    Houston-based designer Kyle Dutton of Kyle Dutton Home & Design is also seeing more and more white oak. “We are really loving white oak tones with natural tones like Rustic Beige, Silvered Gray and Weathered Oak,” Dutton says.

    What’s interesting is that, according to Nicole J. Colin of Coco Design & Build Co, homeowners’ love of white oak is nothing new. “Surprisingly, this trend has remained popular for six to seven years, and it shows no signs of slowing down,” says Colin. “Its timeless appeal and ability to brighten spaces make it a favorite in many projects.”

    modern kitchen with stainless steel appliances and a pantry

    CBB Design Firm; Photo: Shortoff Media

    One main draw of white oak is the versatility of its “naturally light finish, which means it can be stained in a wider variety of colors,” according to Katara Cade of Pearson Design Group. It complements a range of interior design styles, whether you’re aiming for a rugged and rustic aesthetic, or on the opposite end, a sleek and modern flair. “For example, in modern architecture, we tend to use cooler toned stains for the white oak, whereas in our rustic projects, we play up the warmth of the wood,” Cade adds.

    Interior designer Hill Rondero of Ro House Studio prefers the warmer tones to create an inviting atmosphere. “I love white oak in an older home as a contrast to the more traditional architecture. The warmer hardwoods are a nice complement to the more modern spaces we’ve been seeing lately. It’s always about the balance.”

    For even more visual appeal, there’s room to experiment with a variety of widths as well, says Bennett. “We are seeing a lot of different widths like 3”/5”/7”, 4”/5”/6”, 4”/5”/7 — not just one simultaneous plank just to make it look a little bit more interesting.”

    And not only does it look good, but Dan DiClerico, the Home Improvement & Outdoor Director in the Good Housekeeping Institute, notes that oak is of the most durable woods out there, so it’s ideal for high-traffic areas. “It’s extremely hard-wearing, plus its tight grain pattern conceals any nicks or scratches that do occur over time,” DiClerico says.

    So, it’s clear, if you want style and function, white oak is the way to go.

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    James Anderson, FRSA, CMgr MCMI
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    James Anderson, FRSA, CMgr MCMI, is a recognised industry analyst and consumer-protection writer specialising in the UK home-improvement and trades sector. With over two decades of experience in business management, trade standards, and local-service markets, James brings a trusted, evidence-based voice to homeowners and professionals across Sussex and the wider UK. As a Fellow of the Royal Society of Arts, James is committed to promoting best practice, transparency, and fair pricing within the trades industry. His Chartered Manager status reflects his long-standing work advising SMEs, independent tradespeople, and emerging digital platforms on sustainable growth and customer trust. James serves as the Lead Research Editor for Sussex Trades Mag, where he writes in-depth guides, trade comparisons, expert reviews, and consumer advice designed to help both homeowners and trades make confident decisions. He is also a key contributor to MyTradeLinks, offering insight into digital transformation, local trade discovery, and community-driven service platforms. Across all of his work, James focuses on three principles: clarity, accountability, and empowering the local workforce. His articles aim to cut through jargon, expose industry myths, and highlight the standards that genuinely matter when choosing a tradesperson. When he isn’t analysing market trends or writing for Sussex Trades Mag, James mentors small business owners, supports community development projects, and continues his research into how technology can strengthen trust between homeowners and local trades.

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